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Privacy and Cookie Policy
 

Privacy Notice

Peak Pregnancy collects and processes data about enquirers and clients to promote, deliver and improve our services. This privacy notice describes what personal data we collect, how we use that personal data, and how to ensure that our processing meets your expectations.

Communications preferences

To update your communications preferences, including how you receive emails, calls, mailings and brochures, you can:

• Click on the unsubscribe link at the foot of each email

• Email us at emma@peakpregnancy.co.uk

Why we process personal data

We process personal data about enquirers and clients before, during and after their program to support our business interests, which include:

• Making enquirers and clients aware of news and offers from Peak Pregnancy and our partners and personalising these to your health interests, including where these are displayed on third party websites, search engines and social media;

• Providing services to our clients and recording what services we have provided;

• Managing the health, welfare, safety and security of our clients;

• Handling enquiries, complaints and investigations;

• Operating client loyalty programmes;

• Monitoring and improving the quality of our services;

• Researching and understanding market needs to improve our marketing effectiveness;

• Working with our partners such as TEMPLESPA to manage billing and improve the quality of their services.

 

We also process personal data about job applicants, current and former employees, service providers and other groups of individuals in the course of employment and business operations, and this data is subject to our internal privacy policies.

 

What personal data we collect

Personal data you provide to us

We collect personal data you provide to us when you enquire or book a service with us, for example:

• Enquiry: Personal details (name, gender, age etc.), contact information (home address, phone number, email address etc.), details of your interests and communications preferences;

• Booking: Personal details, contact information, booking preferences, financial details (credit/debit card, bank details), care needs (medical, dietary, mobility etc.);

• In-program Activity: Financial details, bookings and billing for additional services, photographs or videos taken during your program;

• Enquiries & Complaints: Personal details, contact information, enquiry or complaint details;

• Health & Welfare: Medical, dietary and mobility details provided to us before, during or after your program;

• Surveys & Market Research: Responses to post-program surveys and market research surveys.

 Personal data generated by your interactions with us

Your interactions with us will result in personal data being created and stored by us. Examples include:

• Booking: Program booking details.

• In Program Activity: Health updates such as weight and food diaries during program. 

• Enquiries & Complaints: Enquiries or complaints and associated investigation and correspondence before, during or after a program;

• Health & Welfare: Medical questionnaires, medical notes from professionals, correspondence, medical updates through program progression;

• Health & Safety: Accident reports.

 

Personal data we create

We analyse the personal data we hold in order to improve the effectiveness of our direct marketing communications. This can, in turn, generate personal data; for example, helping us to decide which marketing communications are likely to be of interest to you or to determine your pregnancy status.

Personal data from other organisations

We receive personal data from third party organisations. For example, we will receive details of the client from Trainerize, our health tracking, and gym programming tool. We receive personal data from competitions or promotions where personal data has been provided as part of the competition or promotion, or from social media where personal data has been posted on our social media pages. 

Sensitive personal data

We do process sensitive personal data. Sensitive personal data can include:

• Health: We collect personal data about client health as part of the Peak Pregnancy Method program processes. This is important to be able to provide a tailored plan that works with any medical conditions the client may have to ensure the program is safe for the client. Health data is also used to determine client suitability for the program before they begin as exercise contraindications or food allergies are essential to be taken into account for client welfare during the program. 

How we process personal data

We use personal data with your consent, or where it is necessary in order to:

• Enter into a contract and deliver services for you;

• Comply with a legal duty

• Protect your vital interests or the vital interests of those around you;

• For our own lawful interests or those of other organisations, provided your rights don’t override these.
   

We will only use personal data about you for the purpose(s) it was collected for or closely related purposes, and will inform you or seek your consent if we need to use it for other purposes.

Enquiries

If you enquire about our services, or engage in competitions or other promotional activities that we or our partners provide, we will ask your consent to provide you with news and offers about our services that you may find of interest. Depending upon your preferences, our communications with you may include:

• Email: We monitor our email communications, including where emails are undelivered and whether or not they appear to have been read. We will cease sending you email communications should we be unable to deliver email to you.

• Calls: Calls made to us, and calls received from us, may be recorded for the purposes of audit, training and the monitoring of services provided by us.

• Web: Visitors to our website may be tracked using analytics methods described in our Cookies Policy, unless web browsers, ad-blockers, privacy tools or other settings prevent this from occurring.
   

You are free to withdraw or amend your consent to receive news and offers at any time.

 

Bookings

When you make a booking we will collect personal data about you including your name, age, home address, phone, email, details of any medical or dietary requirements, specific preferences relating to the program you have selected, and your payment details. We need this data to enter into a contract with you.

If you commence a booking through our website and provide your contact details as part of the booking process, but do not complete that booking, we may send you up to three reminder emails to help you to complete the booking. This will not affect any preferences you have registered with us.

 

After your program

Feedback

Upon completion of your program, we will contact you to seek feedback on your experience to understand your satisfaction level so that we can improve the quality of services we offer, and to assess the performance of our staff. We may provide your email address to a third party review service for the purpose of managing your feedback.

Queries

Should you have queries before, during or after your program, then we will use information related to your program such as your name and program health results details, billing, during-program communications and other information we have on record or which you or third parties may provide to us, to resolve your query.

We may also contact you with information following the program you have taken, or if there are queries relating to your payment or the services you have received.

Understanding your needs

The personal data you provide to us or which we obtain through your dealings with us may be analysed for the following purposes:

• To personalise our news, offers and services to your health interests, including where these are displayed on third party websites, search engines and social media;

• To track the delivery of and response to our marketing communication;

• To review, develop and improve the services we offer (including market research);

• For statistical analysis.
   

We also conduct identifiable and anonymous market research to provide longer-term insight into the effectiveness of our services and marketing, and to support our service planning and delivery.

Personal data

Sharing personal data

Enquiries and bookings are processed in the UK.

We contract other companies and individuals to perform certain activities on our behalf. Examples include:

• Fulfilling requests for brochures and promotional materials: printers, fulfilment service providers;

• Advertising: targeting on third party platforms such as search engines, social media platforms and advertisement brokers

• Processing payments: banks, payment service providers;

• Postal mail and e-mail communications: postal services, couriers, e-mail service providers;

• Maintaining client records and analysing data: customer insight agencies, credit agencies, online coaching software;

•  

These contractors have access to personal information needed to perform their functions, but are not permitted to use it for other purposes.

Where necessary, your personal information will also be passed to security and credit checking companies, credit and charge card companies. We are required to co-operate with government and law enforcement agencies and the public authorities of the UK.

Your rights concerning your personal data ("Information rights")

You have rights over how we use personal data about you, and can exercise those rights by contacting our Data Protection Officer using the contact details below:

• Email emma@peakpregnancy.com. 

Our ability to uphold these rights for you depends upon our obligations to process personal data for security, safety, fraud prevention reasons, or because processing is necessary to deliver the services you have requested. Where this is the case, we will inform you of specific details in response to your request

Withdrawing consent to processing

Where we have obtained your consent to process personal data about you, you have the right to withdraw your consent at any time. Where we process personal data about you in ways for which your consent is not required, for example to record your purchase history, you may have a limited right to ask us to cease processing of that personal data or restrict the nature of the processing.

Accessing the personal data we hold about you

You may request a copy of the personal data we hold about you, subject to a small number of exemptions set out in law. This includes obtaining personal data about you in electronic form to provide to a third party should you wish to do so.

Ensuring the accuracy of personal data we hold about you

We will update or amend personal data we hold about you if you inform us of inaccuracies. We will use external data sources to maintain the accuracy of our enquirer, client and loyalty records.

Deleting personal data we hold about you

We retain personal data for the period required for processing, and where we are under an obligation to do so, for example billing data is retained in accordance with anti-money laundering and financial records keeping requirements.

We retain a basic record of clients’ purchase history (name and contact details, program purchased) indefinitely for the purpose of maintaining our client records.

We will delete personal data we hold about you if you ask us to do so, as required by data protection law.

How to complain about our processing of personal data

If you have a concern or complaint about our processing of personal data, please contact our Data Protection Officer using the contact details below:

• Email emma@peakpregnancy.com. 

If you are not satisfied with how we have responded to your complaint about the processing of personal data, or following our response you believe our processing of personal data is not in accordance with the law, you have the right to complain to the Information Commissioner’s Office (ICO) as set out on their website at https://ico.org.uk/concerns/

Securing your personal data

We take the security of your personal data seriously, and use a number of technical and organisational controls and ongoing training to safeguard the personal data we process from improper access, use, alteration, destruction and loss.

Where we share your personal data with other companies as described above, we require those companies to process your personal data to an equivalent level of security.

 

Website Privacy Notice

Introduction

The Peak Pregnancy website is owned, managed and operated by Peak Pregnancy. Any personal information provided is controlled by Peak Pregnancy.

This Privacy Notice explains how we collect, use and store personal information about you when you use this website.

Links

We may from time to time establish relationships with other organisations that will enable you to access the web sites of such organisations directly from our site. Each individual organisation operates its own policy regarding the use and sale of personal information and the use of cookies. If you have a particular interest or concern regarding the way your personal information will be used then you are advised to read the privacy statement on the relevant site.

We will try to provide you with links to high quality, reputable sites which we believe will be of interest and relevant to you, but please note that such third party sites are not under our control and we do not contribute to the content of such sites. When you click through to these sites you leave the area controlled by us. We cannot accept responsibility for any issues arising in connection with either the third party's use of your data, the site content or the services offered to you by these sites.

Security

If you make payment online, all of your personal information is encrypted using SSL ("Secure Sockets Layer"). SSL is an industry-standard protocol for encryption over the internet. This helps to protect your personal information from being read by anyone else.

As with any standard email, emails containing your personal data sent to or from us will not be encrypted.

 

Cookies

We use cookies to enable the site to function, improve our services and provide you a better customer experience. Because we respect your right to privacy, you can accept all cookies or manage them individually.

 

How to contact us

• All enquiries relating to data protection, including communications with our Data Protection Officer, should be sent to: Email: emma@peakpregnancy.com. 

 

Changes to this policy

This policy was last updated on 1st July 2024. When changes are made to this notice, we will publish the changed policy on our websites with details of the changes.